THE RIGHT LANGUAGE
A book cover redesign crafted specifically for the vibrant and rhythmic community of dancers.
"To Kill a Mockingbird" by Harper Lee is a classic set in the 1930s American South. It follows Scout Finch and her brother Jem as their father, attorney Atticus Finch, defends Tom Robinson, an African American man wrongly accused. Beyond racial injustice, the narrative explores morality and the loss of innocence. With broad appeal, it attracts readers of coming-of-age stories, historical fiction, and narratives addressing social and moral issues. Its enduring relevance makes it engaging for students, book clubs, and anyone seeking a thought-provoking exploration of societal complexities.
But what if the book was meant to be targeted at a very specific set of audience, say a community of dancers? What would be the right language for the design if that is the case?
Timeline: Sept 2020
Tools: Adobe Illustrator, Adobe Photoshop
Choosing the right language is very essential to create a successful visual that can sell. 'The right Language' is a project that explores redesign a book cover for an entirely different target audience.
MY INSPIRATION
MY DESIGN
In order to captivate dancers, the book cover must exude energetic vibes and fluidity to evoke a sense of movement. Drawing inspiration from the dynamic expression of 'jazz hands,' I crafted the cover in a manner that compels one to grasp the entirety of the narrative by merely glimpsing at the complete design. Notably, the spine of the cover discreetly incorporates 'handcuffs,' a pivotal element in the storyline.
The front and back cover only shows the 'jazz hands'
While the spine hides the Handcuffs
The redesign aimed to seamlessly blend the spirit of dance with key plot elements, creating an intriguing visual narrative that entices both dance enthusiasts and readers.